I BELIEVE™ will be proudly putting Dublin on the map this Christmas with an iconic 50ft Irish Christmas Tree, planted in Co. Wicklow and donated by Coillte. I BELIEVE™ will kick off with the inaugural Annual Tree Lighting ceremony on Thursday, 26th November, which will be free and open to the public to enjoy. Set to become Dublin’s finest Christmas landmark, it will rival New York’s Rockefeller Tree and become a new nation-wide official symbol of the Christmas season.